Effortlessly view core call metrics, understand performance, identify needs for budget allocation, and make informed decisions to optimize your marketing efforts.
Analyze call and lead insights in-depth
Obtain a unified view of the path taken before, during, and after the call, connecting call data to caller actions seamlessly.
Move your call data effortlessly
Effortlessly push your data to GSheets, Google Analytics 4, Google Ads, Looker Studio, or export them to .xlsx and .csv, creating a unified source of truth for your marketing analytics.
Call Distribution Insights
Explore performance across channels, identify high-quality phone lead sources, and glean insights to enhance your optimization strategy.
Call Distribution Report
Swiftly pinpoint converting channels
Recreate success by identifying its roots. Call distribution reports display converted calls, qualified/unqualified calls, and support calls categorized by channels, campaigns, and UTM or custom parameters.
New vs Repeat
Grasp caller behavior and loyalty trends.
Evaluate your ability to attract and retain callers. Utilize New vs Repeat Caller reports to analyze caller behavior, loyalty, and areas for improvement.
Trends
Stay on top of your call performance
Explore Trends for a comprehensive view of your phone calls—daily, weekly, or monthly. Break down details by source, channel, campaign, tag, or tracking number.
Visitor-level Insights
From ad click to sale, see what’s in between.
Timeline
View the full history of each lead.
Compile page views, form submissions, and call data into a report to pinpoint the signals influencing caller engagement.
Geography Report
Learn where your callers are coming from
Analyze calls by country, state, and city to know your callers’ locations.
Caller Journey
Discover which pages drove each call
Dive into the Caller Journey report for a detailed overview of how each caller journeyed to the final call.
Call Insights
Everything you need to know about your phone calls.
Who hung-up
Who hung-up? The caller or the agent?
Find the answer in our Who hung-up report.
Average Call Duration
Qualify calls based on duration.
Explore variations in average call duration daily, weekly, monthly, by channels, campaigns, or destination numbers.
Lost Opportunities
Turn your missed calls into an opportunity for improvement.
Missed Calls
Spot new Lost Opportunities
Optimize response time to missed calls by monitoring in real-time.
Missed Calls by Hour
Discover missed calls patterns based on hour
Spot missed call patterns to refine handling and optimize outcomes. Adjust staffing for busy hours and leave comforting greetings for after-hours calls.
Missed Calls by Destination
Pinpoint opportunities for agent performance improvement
Take strategic steps to improve call handling and customer service, including adjustments to call routing, resource allocation, and ensuring timely responses.
Bring flexibility to your call tracking reports
Build reports customized to your clients’ or your needs.
Dashboard
Drag ‘n’ drop any of our reports to have all the information you need in a single view ready to be shared with your team or clients.
For large data, filters are essential. Apply call-based, attribution-based, and caller-based filters for precise insights in reports, dashboards, and views.
Check out what Marketers and Business Owners say about us
Trust us, their word is pure gold
Rene Hanli Digital Marketing Specialist at Vezzlemedia
“What you wanted other call tracking providers to be. The customer service from Nimbata might be the best I’ve gotten from any company”
Steven Laff Marketing Agency Owner at AFSB
” We have used several companies in this space, most recently CallRail, which unfortunately kept getting worse…. [Nimbata] has been our best decision in the call tracking space in over a decade.“
Markellos Diorinos CEO at Bryq
” Great customer support – love their instant messenger thingy …Finally we can calculate ROI on click-to-call ads”
Dinesh Kumar Business Owner at 55places
“Nimbata excels in integrating with various APIs, allowing seamless connections with existing business software.”
Tino Umo Agency owner at Searchgage
“Nimbata’s per-call cost significantly reduced our call tracking expenses by 70% in comparison to other platforms out there“
Adrien Lafranchi Business owner at Soshome
“Much better than calltrackingmetrics…[Nimbata is] really easy to use, the support service is just amazing, i think the best i’ve seen.”
Call Tracking Reports FAQ
What is Call Tracking?
Call Tracking is the method that allows you to track marketing activities that drive calls to your business. This is done by pairing what we call a phone tracking number, with a source you wish to track i.e. Facebook Ads, Google Ads, Newsletters, Offline ads, etc. These tracking numbers forward calls to your business, with no change in the process whatsoever, allowing you to even record calls or play whispers to agents prior to answering the call.
Is there a limit on the reports I can add to my Dashboard?
No, you can add as many reports as you need to see the impact of your call performance.
What features does Nimbata offer?
Nimbata offer a wide variety of call tracking features including whispers, call recordings and transcriptions, IVR, greetings, and call surveys, each offering unique benefits to handle calls, engage with your audience, track your marketing performance, and manage, classify score your phone leads. You can find the full catalogue of features here.
How does Nimbata compare to other call tracking solutions?
Companies choose Nimbata for better support, clearer pricing, and more reliable call tracking compared to other platforms.
Setting up Nimbata is straightforward and can be done very quickly, depending on the complexity of your requirements. You can find setup guides in our helpdesk or book a demo with one of our call tracking experts to help you with the set up process.
Do you really charge per answered call?
Other services give the illusion of fair pricing, but then include usage costs such as per-minute charges, or other ‘hidden’ fees. As a result businesses get stuck with a hefty bill for lengthy calls and may even consider call tracking expensive.
Nimbata simply tells it like it is, and puts the control in your hands. Nimbata is the only call tracking platform that charges per “answered call”, not per-call, not per-minute. This way your monthly costs will be based on what matters most to marketing: the answered calls (aka warm leads) that nimbata helps you generate.
Yes, Nimbata prioritizes user privacy and comply with data protection regulations like GDPR and CCPA. Call recordings and storage practices are customizable to meet HIPAA legal requirements.
We built the product you need- are you ready to use it?
Dashboard
Dashboard
Filters
