Track organic and paid call performance, analyze caller insights, and identify trends and opportunities.
+7000 brands and agencies run on Nimbata daily
Learn, adapt, scale
Effortlessly view core call metrics, understand performance, identify needs for budget allocation, and make informed decisions to optimize your marketing efforts.
Analyze call and lead insights in-depth
Obtain a unified view of the path taken before, during, and after the call, connecting call data to caller actions seamlessly.
Move your call data effortlessly
Effortlessly push your data to GSheets, Google Analytics 4, Google Ads, Looker Studio, or export them to .xlsx and .csv, creating a unified source of truth for your marketing analytics.
Call Distribution Insights
Explore performance across channels, identify high-quality phone lead sources, and glean insights to enhance your optimization strategy.
Call Distribution Report
Swiftly pinpoint converting channels
Recreate success by identifying its roots. Call distribution reports display converted calls, qualified/unqualified calls, and support calls categorized by channels, campaigns, and UTM or custom parameters.
New vs Repeat
Grasp caller behavior and loyalty trends.
Evaluate your ability to attract and retain callers. Utilize New vs Repeat Caller reports to analyze caller behavior, loyalty, and areas for improvement.
Trends
Stay on top of your call performance
Explore Trends for a comprehensive view of your phone calls—daily, weekly, or monthly. Break down details by source, channel, campaign, tag, or tracking number.
Visitor-level Insights
From ad click to sale, see what’s in between.
Timeline
View the full history of each lead.
Compile page views, form submissions, and call data into a report to pinpoint the signals influencing caller engagement.
Geography Report
Learn where your callers are coming from
Analyze calls by country, state, and city to know your callers’ locations.
Caller Journey
Discover which pages drove each call
Dive into the Caller Journey report for a detailed overview of how each caller journeyed to the final call.
Call Insights
Everything you need to know about your phone calls.
Who hung-up
Who hung-up? The caller or the agent?
Find the answer in our Who hung-up report.
Average Call Duration
Qualify calls based on duration.
Explore variations in average call duration daily, weekly, monthly, by channels, campaigns, or destination numbers.
Lost Opportunities
Turn your missed calls into an opportunity for improvement.
Missed Calls
Spot new Lost Opportunities
Optimize response time to missed calls by monitoring in real-time.
Missed Calls by Hour
Discover missed calls patterns based on hour
Spot missed call patterns to refine handling and optimize outcomes. Adjust staffing for busy hours and leave comforting greetings for after-hours calls.
Missed Calls by Destination
Pinpoint opportunities for agent performance improvement
Take strategic steps to improve call handling and customer service, including adjustments to call routing, resource allocation, and ensuring timely responses.
Bring flexibility to your call tracking reports
Build reports customized to your clients’ or your needs.
Dashboard
Drag ‘n’ drop any of our reports to have all the information you need in a single view ready to be shared with your team or clients.
Call Activity View
Call Activity view is your CRM for phone leads. Store info, listen, download recordings, read transcripts, tag calls, export leads.
Filters
For large data, filters are essential. Apply call-based, attribution-based, and caller-based filters for precise insights in reports, dashboards, and views.
Check out what Marketers and Business Owners
say about us
Trust us, their word is pure gold
Rene Hanli
Digital Marketing Specialist at Vezzlemedia
“What you wanted other call tracking providers to be. The customer service from Nimbata might be the best I’ve gotten from any company”
Steven Laff
Marketing Agency Owner at AFSB
” We have used several companies in this space, most recently CallRail, which unfortunately kept getting worse…. [Nimbata] has been our best decision in the call tracking space in over a decade.“
Markellos Diorinos
CEO at Bryq
” Great customer support – love their instant messenger thingy …Finally we can calculate ROI on click-to-call ads”
Dinesh Kumar
Business Owner at 55places
“Nimbata excels in integrating with various APIs, allowing seamless connections with existing business software.”
Tino Umo
Agency owner at Searchgage
“Nimbata’s per-call cost significantly reduced our call tracking expenses by 70% in comparison to other platforms out there“
Adrien Lafranchi
Business owner at Soshome
“Much better than calltrackingmetrics…[Nimbata is] really easy to use, the support service is just amazing, i think the best i’ve seen.”
Call Tracking Reports FAQ
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