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🔥 Hot Call Tracking takes that you shouldn’t miss in 2024

A collection of tips & best practices shared by Marketing Professionals covering a wide range of topics from Google Ads Call Conversions to CRM Enrichment


Assigning a monetary value to call conversions. Calculate the average number of calls that lead to successful sales, and identify the average value of each sale.

With this information, you can estimate the monetary worth of individual call conversions. By incorporating this value into your call conversion metrics, your PPC reports will accurately represent the average Cost Per Acquisition (CPA) in relation to both web and call conversions.
Top call tracking tip from Thanos Dager MarketingThanos
Digital Marketing Specialist, Dager Luxury Services
Use call duration on Nimbata as conversion value and leverage conversion value bidding in Google Ads for better quality leads.
Yiannis Giovanos Adgurus pictureYannis
Head of Marketing, Adgurus

One of our key challenges related to offline conversion tracking and understanding which inbound calls resulted in conversions. Nimbata’s ability to track GCLID and UTM tracking in tandem is a game-changer for me.

By utilizing UTM tracking templates in Google & Bing Ads, Nimbata can provide you with detailed insights on which campaigns, ad groups, and ad variations are driving call conversions.

Furthermore, if you can sync your Nimbata to your CRM, this will provide you with quality data about your campaigns & funnel visible in your CRM.
Top call tracking tip from Patrick blackberry hearingPatrick
Digital Marketing Manager, Blackberry Hearing
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Featured Authors

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DEMITRIOS POURNARAKIS

Co-founder, Nimbata

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LOUKIA BALOMATINI

Head of Growth, Nimbata

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MARINOS KATAPODIS

Content Writer, Nimbata