GIM is an award-winning marketing agency that specializes in digital marketing & eCommerce. GIM started serving their first clients back in 2009. Since then, GIM has gathered a team of 30 talented individuals who assist hundreds of clients with their organic growth and performance marketing needs.
While rapidly scaling, in 2017 GIM decided to incorporate phone calls as a conversion metric to their projects. And thus, a 5-year relationship between GIM & Nimbata began.
1. The “Hidden Conversion” Gap
Standard tools like Google Analytics primarily track online clicks. For businesses that rely on phone calls, a significant portion of the ROI was invisible, making successful campaigns look like they were underperforming.
2. The Attribution Puzzle
Without a way to link offline actions (calls) to online sources (PPC/SEO), it was impossible to achieve 100% marketing attribution or truly understand the customer journey.
3. Wasted Budget Potential
Without a holistic view of which channels drove actual leads, there was a risk of misallocating budget away from high-performing (but untracked) sources.
GIM bridged the gap between digital clicks and real-world calls by integrating Nimbata into their marketing stack. Their approach included:
Advanced Analytics Expertise: Combining online data with offline conversion tracking to eliminate “hidden” leads and provide clients with a transparent view of their professionalism and passion.
Comprehensive Marketing Audits: Identifying brand strengths and weaknesses to find the ideal market positioning.
Call Tracking Integration: Implementing call tracking numbers to “click-to-call” campaigns, allowing GIM to monitor the complete customer journey from first click to final call.
Boosted Conversion Rates.
GIM increased both campaign and website conversions without needing to increase the client’s original budget.
Precision Attribution.
By measuring phone calls, GIM eliminated hidden conversions and identified the exact sources driving the most qualified leads.
Smarter Business Decisions.
With a 360-degree view of all conversion types, GIM helped clients optimize not just their marketing spend, but their entire business revenue model.
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